6 Indisputable Factors Influencing A CPG Brand’s D2C Journey

The explosion of data and digitization has curiously made the shopping aisle longer, unlocking several new avenues for CPG brands to innovate with their products and marketing strategies. Most of all, it has opened up gates to a whole new frontier – direct-to-consumer or D2C – an exciting opportunity to sell products directly to consumers and receive access to more customer data.

In our recent webinar on CPG in 2022: Outlook, Trends and Strategies, with guest speakers – Sucharita Kodali (VP, Pr

Zero, First, Second, Third-Party Data: Navigating Data Types In The Age Of Data Privacy

“Without Big Data Analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” Geoffrey Moore, organizational theorist.

Imagine the retail world without customer data – shopping aisles would be filled with irrelevant products, and customers could be forever unhappy with their purchases. Just imagining this imperfect world seems like a nightmare to us! In this blog, we’ll fill you in about the various types of data and how we can use the right set of data with res

Ample partners with Capillary Technologies to revamp its CRM systems across India

Capillary Technologies Limited (“Capillary Technologies”) (a B2B SaaS platform for customer loyalty and engagement) today announced a collaboration with Ample (an enterprise and retail technology solutions company) to strategically revamp the company’s Customer Relations Management (“CRM”) systems across India.

One of the country’s oldest premium retailers, Ample has partnered with brands including Apple, Bose, Under Armour and Asics to provide pioneering experience to consumers through a chain